EasyProperty
EasyProperty, known formally as e-Prop Limited, is a relatively new hybrid (both online and offline) estate agency that began business in 2015. Its objective is to give traditional estate agents a run for their money by offering home sellers and landlords a rather distinctive and flexible way to sell and let their properties. They do this by providing online, as well as traditional agency services.
EasyProperty provides the usual services that the traditional high street estate agent offers, but in a more modern and unique way. Its different offers include giving the customer free reign to perform certain duties, such as viewings, on their own, without incurring the costs associated with those services.
What type of Estate Agency is EasyProperty
EasyProperty is categorized as a hybrid estate agency, due to the fact that it operates in both the online and offline spheres of the estate agency industry, although its evolution to the hybrid rank is relatively new.
Whenever you visit its site, easyproperty.com, you will notice a pop-up with a usually good-looking face, inviting you over for a chat and offering to give a free valuation on your property, if your intention is to sell.
This estate agency deals with both property sellers and landlords wishing to let their properties.
Although it has more than 350 property professionals physically spread across the UK, the majority of its dealings are carried out online. Despite this, you will still get the full feeling of a mainstream estate agent: when you place a call, an appointment is set up and you get a visit.
Despite being a hybrid agency, easyProperty’s aim is to broker deals for a fixed rate, rather than the well known percentage-based method adopted by high street agents.
A fact worth noting is that being an online/offline agency does not give easyProperty the capacity to cover the whole of the UK. Northern Ireland and Scotland are not covered, which means your property has to be situated in England or Wales to sell through easyProperty. They have, however, issued a strong promise to expand soon.
What is the Background of easyProperty.com?
EasyProperty began life in September 2015, with its residential letting division launched a year prior – which currently boasts more than 1,000 listings.
The estate agency is a part of easyGroup: a private investment company set up by Sir Stelios Haji-Ioannou, founder of airline company easyJets.
After the launch of easyProperty, Robert Ellice became the CEO.
Just a year after its launch, the firm shook the property market when it negotiated contracts exchange on a portfolio of 208 London and Essex properties, worth about £35m. That single deal was a record breaker – it was the biggest deal ever that any online agency has carried out.
But the company has also made the headlines for negative reasons.
According to its financial report of 2016, released to the UK Companies House on March 29 2017, it had a loss of £11.4m, almost double the £6.8m it had lost in 2015.
In another news, in September 2017, easyProperty made a claim to be the second biggest hybrid estate agent operating in the UK, only behind the estate giant, Purplebricks. This development came on the back of its £60M merger with the Guild of Professional Estate Agents (GPEA), The Guild of Property Professionals (The Guild), and Fine & Country’s parent company back in June 2017.
This deal now means that easyProperty will leverage the network of GPEA’s property professionals to boost their business. Jon Cooke, who was both The Guild and Fine & Country’s executive director, is now CEO of e-Prop services.
The firm, e-Prop services, is the holding company of all the shareholders involved in the merger. It will now provide transactional solutions, including property sales and lettings, from Fine & Country’s high-end brand (mostly expensive), as well as easyProperty’s volume brand, which is more affordable.
From its inception, easyProperty has been making big moves and reaching milestones in a bid to blow Purplebricks out of the water and become the authority in the UK estate agency industry.
Are easyProperty Reviews Good?
Source
| EasyProperty Review Feedback | Rating |
|---|---|
| Trustpilot presently holds 454 reviews, which is expected to increase, on easyProperty, with an average rating of Great – 7.9 out of 10, and 4 out of 5 stars.
Out of the total reviews, 67% of customers rated them Excellent, compared to the 12% that chose ‘Bad’. Average and Poor gathered 2% each, and the remaining 17% of reviewers held back a star to rate great. The majority of the negative reviews, which have been quite recent, stemmed from customer service issues, delay in setting up appointment dates, and failure to provide valuations within stipulated timeframes. EasyProperty responded to these grievances and blamed the expansion of their business and relocation to their new premises for most of the issues. |
7.9/10 |
Generally, the review of easyProperty are favourable, and we would recommend them to our users as competent service providers.
How Much Does easyProperty Charge for Selling my Home?
EasyProperty offers different packages for prospective home-sellers to choose from, just like other online estate agencies.
They are:
| easy Speed – £295 inc VAT/Paid on instruction |
| easy Standard – £825 inc VAT/Paid on instruction |
| easy Premium – £1,500 inc VAT/Paid on instruction |
Where do easyProperty Estate Agents Advertise my Property?
Your property will be advertised on Zoopla, RightMove, and/or PrimeLocation. These are the leasing online property market portals.
Statistics show that RightMove attracts up to a whopping 90 million visitors a month, and Zoopla gets about 45 million in the same time.
EasyProperty Estate Agency Summary
In our opinion, we think the services provided by easyProperty would turn out to be good solutions for property sellers looking to avoid the drawn-out process and fees of traditional estate agencies. By conducting some activities yourself, such as house viewing, you’ll be cutting down on expenses too – which is one of the perks of using an online estate agency.
Remember that you may be liable to pay the fixed rates charged by easyProperty, whether they sell your property or not, so make full enquiries before you sign any contract.
Also, make sure you regularly check easyProperty’s reviews on third party websites to know if you should move ahead with them. It’s expected that, with their recent merger and new expansion, their service levels are going to experience a major surge.
Here is a Full Breakdown of the easyProperty Fee Structure
| easy Speed | easy Standard | easy Premium |
|---|---|---|
|
|
|
| £295 inc VAT / Paid on instruction | £825 inc VAT / Paid on instruction | £1,500 inc VAT / Paid on instruction |
*All the above information on pricing is accurate at the time of print.
